Last Updated on April 23, 2018. This anti-spam policy is effective immediately.
At Shark Media Group, we take permission very seriously. By agreeing to our Terms of Service and using either Shark Mail or Shark SMS, you are also agreeing to this anti-spam policy.
While the CAN-SPAM laws are a step in the right direction for reducing the spam problem, we don’t feel they go far enough. Our definition of spam goes beyond the laws in most countries and encompasses what we believe to be true permission in direct marketing.
Spam is any email or SMS text message you send to someone who hasn’t given you their direct permission to contact them in that manner.
What kind of email addresses are OK to send to with Shark Mail?
To send email to anyone using Shark Mail, you must have clearly obtained their permission. This could be done through:
Basically, you can only ever email anyone who has clearly given you permission to email them specifically about the subject you’re contacting them about.
What kind of email addresses are NOT OK to send to with Shark Mail?
Anything outside the examples above doesn’t equal permission in our eyes, but here are some examples to make sure we’re crystal clear. By using Shark Mail, you agree not to import or send to any email address which:
Sure, some of these people might have given you their email address, but what’s missing is your permission to email them commercial messages. Blasting promotional emails to any of these people won’t be effective and will more than likely see your email marked as spam by many of your recipients.
What content MUST I include in my email?
Every email you send using Shark Mail must include the following:
What steps MUST I follow when using Shark SMS?
In the end, it’s really common sense. Take off your marketing hat and put yourself in your recipient’s shoes. If they don’t recognize who you are or aren’t interested in what you’re sending, they’ll think you’re a spammer. It’s that simple.
If you have any questions about our Anti-Spam Policy, or if you want to report spamming activity by one of our customers, please contact our abuse department at:
Shark Media Group
400 N Center St, Suite 231 A.
Westminster, MD 21157
Shark Mail: [email protected]
Shark SMS: [email protected]
Shark Media Group is a complete digital marketing platform for businesses of all sizes. From a single platform with a full suite of products and services, Shark Media Group empowers you to expand your current solutions to stimulate the growth of your brand. This means reduced acquisition costs, streamlined and automated proof of performance that will drive customer retention while saving time.